Journal
| A Bloom & Wolf editorial | |
|---|---|
| 1 July | 2026 |

Wall prints
Our most striking campaign images, now off the screen and on your wall. Limited to 100 fine art prints on Canson paper, each one a still life worth framing.

Wall prints
Our most striking campaign images, now off the screen and on your wall. Limited to 100 fine art prints on Canson paper, each one a still life worth framing.

We've opened our first store!
We've left the screen. A curated edit of our collection now lives at Magasine Laren, where fashion, design, and now Bloom & Wolf share the floor.

Single silk flowers from Bloom & Wolf – create your own silk bouquet
One stem or a hundred, the choice is yours. Our single silk flowers let you build a field bouquet exactly as wild or refined as you want it.

Bloom & Wolf for Nike
For Nike, we designed the Oranje Fatalis: a bouquet built to honor the Dutch women's national football team, bold, orange, and built to last far past the final whistle.

Bloom & Wolf for Nike
For Nike, we designed the Oranje Fatalis: a bouquet built to honor the Dutch women's national football team, bold, orange, and built to last far past the final whistle.

Corporate Gifts
The corporate gift that doesn't end up in a drawer. Silk bouquets make an impression that actually lasts, on desks, in offices, for years.
Bloom & Wolf at Your Event
From product launches to weddings, we bring floral design objects to your event, no wilting, no water changes, just impact that lasts the whole night.

Black Friday
Black Friday isn't about buying more, it's about buying less. Rent a full silk bouquet with vase for around €35 a month instead of the €105 you'd drop on wilting cut flowers, that's €70 back in your pocket every month, no discount code required.

Black Friday
Black Friday isn't about buying more, it's about buying less. Rent a full silk bouquet with vase for around €35 a month instead of the €105 you'd drop on wilting cut flowers, that's €70 back in your pocket every month, no discount code required.

Bloom & Wolf hottest start-up in Wired
WIRED just named us one of Europe's hottest startups. Turns out reinventing the flower industry gets noticed.

Bloom & Wolf bij Eigen huis & tuin
Founder Gwen went on Eigen Huis & Tuin to share her checklist for spotting quality silk flowers: soft to the touch, no crinkle, stems that move like the real thing.
Bloom & Wolf acquires Mockflower
Bloom & Wolf just got bigger. We've acquired fellow Amsterdam silk flower house Mock Flower, a milestone that expands our collection and welcomes their customers into our world.

Upgrade your home with silk flowers
Every room deserves a moment of bloom, even the ones real flowers give up on. No water, no sunlight, no excuses: silk flowers thrive anywhere.

Bloom & Wolf service
Fully arranged, delivered to your door, swapped whenever you want a new look. Our subscription service makes flowers effortless and fully circular.

Why female artists?
Every Bloom & Wolf bouquet carries the name of a powerful female artist. Discover the women whose creative minds shape our collection, from Golden Age painters to modern icons.

Where to Buy the Best Silk Flowers
Not all silk flowers are created equal. Ours are selected for texture, color, and detail so fine you'll do a double-take, then handcrafted into bouquets ready to display.

Interview with Gwen van de Pas
Founder Gwen van de Pas on why she dared to reimagine flowers entirely, and what it takes to build a brand around blooms that never fade.

Why are silk flowers expensive?
Why the price tag? Each flower is hand-shaped, assembled, and finished with materials built to mimic nature exactly, an investment that outlasts a dozen bouquets of cut flowers.

How to keep flowers beautiful
Sugar, vodka, aspirin, bleach, hairspray: people try everything to keep cut flowers alive. Spoiler alert, none of it really works. Switch to silk instead.

How to keep flowers beautiful
Sugar, vodka, aspirin, bleach, hairspray: people try everything to keep cut flowers alive. Spoiler alert, none of it really works. Switch to silk instead.

Summer trends 2024
Every season deserves its own bouquet. This summer's palette runs from blush dahlias to ruffled ranunculus, all rendered in silk that never wilts in the heat.

Bloom & Wolf & Miluska van 't Lam
Harper's Bazaar editor-in-chief Miluska van 't Lam fell for our silk flowers and designed her own: The Laurencin, a limited-edition collector's bouquet inspired by nonconformist painter Marie Laurencin.
About us
- Waanzinnig mooi: hoogste kwaliteit zijdebloemen
- Super duurzaam: circulair & planet proof
- Geen gedoe: gratis thuisbezorgd & zo omgeruild
About us
- Waanzinnig mooi: hoogste kwaliteit zijdebloemen
- Super duurzaam: circulair & planet proof
- Geen gedoe: gratis thuisbezorgd & zo omgeruild

