Bloom & Wolf
acquires Mock Flower

The owners of Mock Flower, seeking new challenges, decided to transfer the business to Bloom & Wolf, which is known for its innovative and sustainable approach to flower rentals and sales. As part of the acquisition, Mock Flower’s customers will continue to enjoy high-quality silk flowers with the exceptional service and quality that Bloom & Wolf is renowned for.

"We are incredibly proud to accelerate our growth through the acquisition of Mock Flower," said Gwen van de Pas, founder of Bloom & Wolf. "This move allows us to offer customers even more choice and flexibility, while furthering our commitment to sustainability. We also continue to focus on international expansion to increase our reach."

Saskia Milsted, co-owner of Mock Flower, added, "We are pleased that by selling Mock Flower to Bloom & Wolf, our customers will experience continuity under a strong industry leader. In our view, Bloom & Wolf offers the most beautiful silk florals in the market, and we trust that our customers are in good hands."

About Bloom & Wolf

Founded in Amsterdam, Bloom & Wolf is a premium silk flower service that helps both B2B and B2C clients create beautiful spaces with less effort, lower costs, and a significantly reduced environmental footprint compared to fresh flowers. Customers can choose between one-time purchases or a rental model, where bouquets can be exchanged for new ones as desired. Bloom & Wolf’s rental model is circular and sustainable.

About Mock Flower

Mock Flower, based in Amsterdam, was founded with the mission to reduce the pressure on the cut flower industry and has established itself as a reliable provider of high-quality silk flowers for both individuals and businesses. The company is known for its wide range of products and personalized approach, which has helped it build a loyal customer base.