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7 reasons why more and more Dutch households are switching to silk flowers

Reading time
4 minutesBloom & Wolf
Crafted, not grown

They look freshly picked, even smell like real flowers, and they'll still look just as beautiful in 10 years.

You know the ritual. Saturday you bring home a fresh bouquet, by Wednesday the first heads are drooping, Sunday it all goes in the compost bin, you rinse out the vase, and next week you start all over again.

It's one of the few things at home you pay for again, every single week. That can change. Premium silk flowers have gotten so good in recent years that even florists have to look twice. Here are the seven reasons why households across the Netherlands are switching to filling the vase just once.