How to keep your flowers beautiful

A little dusting now and then

Even flowers that never wilt collect dust.

The best way to clean artificial flowers is gently and without water. Use a soft feather duster, microfibre cloth or clean, soft brush to carefully dust the flower heads, leaves and stems.

For the smaller details of silk flowers, a soft brush often works best. It lets you reach every corner without changing the shape of the flower.

Do this every now and then and your bouquet will stay fresh and beautifully coloured.

Time for a little refresh?

Sometimes a bouquet doesn't need cleaning. It just needs a fresh look.

Take the stems out of the vase, dust them one by one and arrange your bouquet again. Give the flowers a little more space, change a few heights or gently bend a stem in a different direction.

Our stems are flexible, so you can keep playing with the composition. A small change can make your bouquet, and the room around it, feel completely different.

Water? Better not

Artificial flowers don't need water. Not even for cleaning.

You'll find plenty of tips online about cleaning artificial flowers with water, vinegar or special cleaning products. We don't recommend these for Bloom & Wolf flowers. Moisture and cleaning products can affect colours, materials and delicate details.

A gentle, dry clean is all they need.

You can also leave water out of the vase. This keeps the stems looking their best and prevents unnecessary contact with moisture.

Keep them out of direct sunlight

Daylight is fine. Hours of bright, direct sunlight are less ideal.

As with many fabrics and materials, colours can gradually change with prolonged exposure to UV light. To help prevent fading, avoid placing your bouquet somewhere that receives strong, direct sunlight for hours every day.

Does your bouquet happen to love a sunny spot? Simply rotate the vase every now and then to distribute the light more evenly across the flowers.

There's no need for additional sprays or UV-protection products.

How long do artificial flowers last?

That's exactly the idea: a very long time.

Good artificial flowers can stay beautiful for years. Exactly how long depends on where you place them and how you care for them. A bouquet kept indoors, away from continuous bright sunlight and dusted occasionally can be enjoyed season after season.

For us, that's also an important part of choosing artificial flowers that last. Don't just look at how a flower looks on day one. Look at the quality of the materials, the details and how the flowers are made.

Our flowers are designed to stay. And to be arranged, combined and styled again and again.

Taking a little break from the vase?

Maybe you want something lighter for summer. Or richer colours on the table when autumn arrives. The good thing is: your flowers can simply wait.

Dust them first and store them somewhere dry and dark. Ideally, use a spacious box that gives the flower heads enough room and prevents them from being crushed.

More delicate flowers can be loosely wrapped in acid-free tissue paper. Avoid damp spaces and don't place anything heavy on top.

Bringing them back a few months later? Gently reshape the stems and leaves, create a new arrangement and they're ready to go again.

In short

• Dust your flowers gently every now and then
• Use a soft brush, feather duster or microfibre cloth
• Avoid water, vinegar and cleaning products
• Keep them away from prolonged, bright direct sunlight
• Rotate your bouquet occasionally if it's in a sunny spot
• Store flowers somewhere dry and dark when you're not using them
• Give the flower heads plenty of space when storing them
• And most importantly: keep playing with them

A different vase. A new combination. A few stems moved around.

Made to stay. Styled your way.